MOBILE telecommunications company NetOne plans to create its own local applications to earn additional revenue for their business following a surge in their data traffic to two terabytes a day.
Speaking to NewsDay at a NetOne business strategic meeting on Wednesday in Harare, the company’s managing director, Reward Kangai said the growing upsurge in data consumption had come as a result of subscribers using apps.
“At the moment we would obviously want to come up with locally-generated applications, which, when they are being used, will see money circulating within Zimbabwe and it would also contribute to the fiscus,” he said.
The surge in data comes from the use of apps such as WhatsApp, Facebook, and Viber, as consumers seek cheaper ways to communicate.
The uptick in NetOne’s data usage was over a six-month period from 300 gigabytes to the current two terabytes a day.
Dependency on apps has led to stagnant revenue streams for NetOne, as its main source of income, voice calls, fell to 23 million minutes a day from an average of 25 million.