During weekends Cynthia Bizure-Sithole would board buses with several other women to South Africa to buy wares for sale back home in Zimbabwe.
So intense was the passion that when she had the chance to start her formal business she grabbed it with both hands.
Now she runs the A-lister male clothing shop, Jan Jam, among several other businesses.
But it is Jan Jam, now turning five, that has made her a name to reckon with it in the fashion business.
Starting off with one shop along Nelson Mandela Avenue in Harare, she stands tall as an example of a passionate businesswoman who has been through thick and thin; growing while others collapse.
Now she boasts of two shops in the heart of Harare while plans are at an advanced stage to open another branch in Masvingo.
In an interview with The Standard last week Bizure-Sithole said her drive to sell has kept her going.
“I can sell almost anything and I believe I am gifted. At school I used to sell almost all the time. In these difficult times I believe what has kept me going is passion. When you are passionate about something the drive comes naturally. It is the root,” she said.
“There are some people that were really good but they were pushed out of business because of the economy and not because they wanted to give up.”
Having started with dressing local celebrities, Cynthia believes there are better days to come.