UNITED KINGDOM-based designer Petronella Tayamika Mahachi, will next month participate at the prestigious Liverpool Fashion Week (LFW) scheduled for October 13.
The designer, who prefers to be called Taya, which doubles as her brand name, said she felt introducing herself on the Liverpool scene, while still embracing her background by showcasing an African-inspired collection, would help her assert herself in the cut-throat industry.
She said although the platform is normally for big and well-known English designs, she also believed her designs are made for women that embrace individuality.
“I felt the need to introduce myself locally, while still embracing my background by showcasing an African-inspired collection. I also believe that my designs are made for women that embrace individuality regardless of ethnicity, colour or race,” she said recently from her Liverpool base.
“I am really excited about being a part of Liverpool Fashion Week this year. LFW typically showcases big local brands and well-known local designers but also gives unknown designers a platform.”
Taya said she was inspired by the way Zimbabwean designers were using social media to create their own success by marketing themselves and getting results without the need of an expensive website or marketing campaign.
“I know about a few designers in Zimbabwe. I have a fashion blog www.afroccentric.com and have interviewed some of them. There is so much talent in Zimbabwe, but not enough opportunities, resources and respect locally,’ she said.
Born in Harare to a Malawian father and Zimbabwean mother, Taya attended Martindale Primary School before enrolling at Regina Mundi and subsequently left the country 16 years ago.